What is the Broke App?

A FinTech start up for banks and credit unions without adequate technology resources to reach, teach, and retain young adults new to financial independence.

For new to financial independence young adults without financial literacy saaviness, the Broke App is a mobile, personal finance helping them build wealth for the future based on their current spending habits.

Broke by the Numbers


My Role


Funding Raised




Servicable Obtainable Market

example screens from the MVP designs

The Bottom Line

High Expectations + Expectations not being met means 18% of millenials changed banks in 2014 translating to billions in potential asset losses for banks.

The MVP development approach

an explanation of the Broke process which is the same as any build measure learn product approach.

Example explanation of screen based on user feedback

Hypothesized product values were documented in Trello & tested via a continuous customer discovery process

MVP Development in Swift

MVP login page v1

Broke @TechTown Detroit

For my internship in the summer of 2015, I participated in TechTown Detroit's DTX Launch program, which is a 10 week student accelerator program on customer discovery. During my time in TechTown and TechArb, where The Broke App incubates, I completed the following:

  • Awarded the 'Get Set' award from TechTown and Bank of America for diligence in the customer discovery process
  • Created a viable business canvas model
  • Completed over 100 interviews with students, banks, financial literacy experts, investment firms, and other entrepreneurs in the FinTech space
  • Pitched weekly to members of the New Enterprise Forum of Michigan to receive feedback and refine business canvas model
  • Created and tested lo-fi and hi-fi prototypes (Sketch) to verify value provided as given in customer feedback

You can learn more about the DTX Launch Program here -

Broke @ UMSI

The Broke App began when our team met at the New York Innovation Trek and formed around a passion for financial literacy. Since New York we've been a lot of places pitching, iterating, and adapting the idea to feedback received. This video created by the University of Michigan School of Information (UMSI) shows our journey up through the Summer of 2015.